Personalized offers
Of course, any form of advertising provides more visibility and potentially more new customers and revenue. However, in the continuously growing stream of advertisements, it is becoming increasingly important to be and remain relevant. With personal offers you really make the difference in relevance. Discover how Nextmessage can help you send truly personal offers via email, print & SMS.
USE-CASES
Definition of personalized offers
Sending personal offers with Nextmessage means that you send really personal offers. In short, offers that all offers are really relevant to your customers. Some examples:
- Your customer has a strong brand preference for Tommy Hilfiger. You automatically send your customer a personal discount as soon as the new collection is in the store to activate the customer.
- Your customer always buys dog food every 4 weeks. After 3 weeks you send your customer a proposal for more expensive dog food, in this way you encourage your customer to opt for an up-sell.
- Your customer visits your online home furnishings store to find a new sofa. As soon as your customer has bought the sofa, you will automatically receive a personal offer for the additional items.
- Your customer has bought a Makita drill in the past week. The customer has not ordered any accessories for the drill. You send that customer a personal offer for the accessories that match the ordered drill.
The above examples are just a selection from the use-cases of Nextmessage.
How does Nextmessage help you?
1. Integrate data sources.
Start importing customers, products & orders from your e-commerce software, webshop or ERP software. Connect via the API or directly connect with WooCommerce, Shopify or Magento 2.
2. Nextmessage Pixel.
Install the Nextmessage Pixel by adding the script. We are now enriching customer information with the behavior of your customers on your website. This creates a 360° view of the customer.
3. Segmentation.
With all that data you are perfectly able to create target groups. Combine static customer fields with dynamic information such as purchasing behavior and page visits on the website.
4. Customer Journeys.
Compile a customer journey, including email, print and SMS campaigns that are triggered based on your segments. Always perfectly matching your corporate identity thanks to our drag-and-drop builder.
5. Product logic.
Add the most relevant products for your customer to communication. Create a filter and ensure maximum relevance and therefore automatically more turnover.
6. Reporting.
Measuring is crucial, that's why all email, print & SMS messages are fully measurable. This way you have all the data at hand to continuously improve campaigns.
Communicate via e-mail, print & SMS.
Personalize content and design campaigns that fully match your brand's corporate identity. Use our email, print & SMS builder. You use drag-and-drop to design the campaign. Ready to send communication in no time. Show products in communication? With our product logic, every customer only sees the products most relevant to him.