Print Marketing

With print marketing you send a customer a message via print. Think of a flyer, folder, newspaper, brochure or maybe even a Christmas card. Nextmessage focuses on print marketing automation, where you automatically send messages with the right message, automatically triggered at the right moment in the customer journey.

Determine the correct segmentation of the target group based on, among other things, customer behavior and website visits. You set up communication that will be sent automatically as soon as a customer meets the conditions. However, you can also easily send a one-time print via Nextmessage.

You understand, print marketing automation is much more personal and, above all, more relevant. The automated nature of print marketing automation also ensures that the customer is continuously triggered. This way, your brand remains top-of-mind with your customer.

Print marketing software facilitates you in setting up personal print marketing. At Nextmessage, we extend that setup with the actual printing and sending by post.

Nextmessage chooses to work in five easy steps:

1. Connect your e-commerce software or webshop with Nextmessage. Retrieve all data so that you have all data available to send really relevant mailings.
2. Create dynamic target groups based on customer data, order data and website behavior of your customers.
3. Link the target groups each to their own customer journey. Determine relevant communication moments and link the right campaigns. Combine print marketing with, for example, e-mail and SMS within one customer journey.
4. Design the print campaigns with the simple print builder.
5. Finished! Each message is automatically printed and sent by post to your customer, towards sustainable revenue growth with sufficient reporting options to measure the effect.

You can also send a print once with Nextmessage. This makes Nextmessage suitable as print marketing software as well as print marketing automation software.

Print marketing can have different objectives. Nextmessage combines the 6 main objectives of print marketing. We call them our use-cases.

• Onboarding: every new customer offers an opportunity to build a long-term relationship. After all, enticing an existing customer to a new purchase is easier than recruiting a new customer. Therefore, make sure that the customer really gets to know the story behind your brand.
• Additional sales: every new purchase is interesting, because it provides more opportunities for additional sales. With Nextmessage you automatically send customers relevant related purchases based on previous purchases. With Nextmessage you really make a difference in relevance.
• Customer retention: you have a new customer, of course you want to keep that customer active for as long as possible. To ensure this, you need to stay relevant. You want to continue to stand out in a continuously growing stream of incentives and other brands.
• Customer reactivation: of course you always want to stay top-of-mind with your customers. This often works with relevant communication, but sometimes a personal reactivation is necessary. Nextmessage identifies these moments and sends customers communication containing relevant products and services or a personal offer.
• Repeat purchases: a buying customer, in a fixed pattern for a longer period of time, provides a sustainable revenue stream for your brand. If a customer no longer follows this fixed pattern, it is important to continue to communicate. With personal reminders you really make the difference in relevance.
• Personal offers: Of course, any form of advertising provides more visibility and potentially more new customers and sales. However, in the continuously growing stream of incentives, it is becoming increasingly important to be and remain relevant. With personal offers you really make the difference in relevance.

The best print marketing software distinguishes itself in simplicity of implementation, easy campaign setup and good reporting. That is why we dare to say that Nextmessage offers the best print marketing software when you are looking for print marketing software for webshops and e-commerce.

Nextmessage combines all the important factors:

• Easy implementation: easily connect your webshop or e-commerce software to Nextmessage. Add the Nextmessage Pixel and get started right away.
• All data: combine all customer, product and order data from your webshop or e-commerce software and add data about website visits. That way you create the perfect target groups for print marketing automation.
• Match different channels: set up a customer journey with automatically sent personal prints, but also e-mails and SMS messages.
• Sustainable results: continuous ongoing campaigns (print marketing automation) ensure sustainable customer relationships and turnover. A stable foundation.

We strive for ROI that fits your objectives in the field of print marketing. In this example we split software and design of our software.

• Software: with Nextmessage we facilitate you with the most relevant options to segment your target group, set up customer journeys, design and send campaigns and the availability of reporting.
• Setup: our print marketing specialists are ready to help you. They can support you with setting up, furnishing and further development.

Are you curious which goals your brand could achieve? Discuss it with one of our print marketing specialists.

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There are several aspects that determine the cost of print marketing. Below you will find a complete overview of the costs and how Nextmessage handles this.

• Initial costs: you pay no connection costs with Nextmessage. Moreover, you can easily link your webshop or e-commerce software to Nextmessage. Choose the standard link with WooCommerce, Magento 2 & Shopify or another option.
• Print marketing software: Nextmessage is offered as a SaaS solution. You pay a fixed monthly fee, including support and support. The amount you pay depends on the size of your customer base, among other things.

View our  packages

• Design: composing target groups, customer journeys and print campaigns is incredibly easy. This saves time and therefore also costs. For example, with the simple print builder you can easily design a print and fill it with the right content, for example the most relevant products per individual customer.
• Shipping: Nextmessage prints the printed matter for you, and then sends it to your customer by post. Thanks to the high volumes of the Nextmessage Print Service, you benefit from the best rates. Moreover, you do not have to worry about this.

Contact us for the cost of automated printing and print shipping for your organization.

• Improve: good reporting provides real-time insight into the performance of your campaigns. This makes it easy to see which target groups, customer journeys and campaigns are working, and which need improvement. If you need some help, our print marketing specialists are ready for you.

In short, Nextmessage makes it simple and makes high costs a thing of the past. The continuous nature of print marketing automation ensures that you set up the software properly once and then continue to communicate with your relations.

You decide how often customers receive messages. Of course, Nextmessage works based on target groups and triggers set by you, so the more relevant a customer, the more prints a customer receives from Nextmessage.

From experience we can say that relevance is ultimately more important than the number of prints a customer receives. And thanks to the possibilities to send truly personal prints to customers, this should definitely work out with Nextmessage.

The success of print marketing is determined by several factors. The most important factor is relevance, which is almost entirely determined by the layout. There are endless possibilities within Nextmessage to set up print marketing in the right way and from Nextmessage support is available to be able to arrange this. Our print marketing specialists are ready to help you with this.

Start now,  schedule a free demo  or  contact us

Have you become enthusiastic about the possibilities of Nextmessage? Plan a free demo yourself or get started yourself. If you still need support while setting up, please contact us. Nextmessage includes support and support.

Start now or schedule a free demo

Yes, our print marketing specialists are ready to help you. Nextmessage includes support. Curious about the benefits for your company, plan a free demo without obligation. Easily schedule a demo yourself via the open online agenda.

Schedule a free demo