How Nextmessage works

With marketing automation you can send customers an automated message via email, print or SMS. Nextmessage focuses on email marketing automation, print marketing automation & SMS marketing automation where you send automated messages with the right message, automatically triggered at the right moment in the customer journey.

Determine the correct composition of the target group based on, among other things, customer behavior and website visits. You set up communication that will be sent automatically as soon as a customer meets the conditions. However, you can also easily send a one-time e-mail via Nextmessage.

You understand, marketing automation with Nextmessage is much more personal and, above all, more relevant. The automated nature of marketing automation also ensures that the customer is continuously triggered. This way, your brand remains top-of-mind with your customer.

Marketing automation software facilitates you in setting up email marketing, print marketing and SMS marketing.

Nextmessage chooses to work in four easy steps:

1. Link your e-commerce package or webshop with Nextmessage. Retrieve all data so that you have all data available to send really relevant mailings, prints & SMS.
2. Create dynamic target groups based on customer data, order data and website behavior of your customers.
3. Link the target groups each to their own customer journey. Determine relevant communication moments and link the right campaigns. Combine email marketing, print marketing and SMS marketing within one customer journey.
4. Design the email campaigns with the simple builder.
5. Finished! Every message is sent automatically, towards sustainable revenue growth with sufficient reporting options to measure the effect.

You can also send a one-off newsletter, flyer, brochure or SMS with Nextmessage. That makes Nextmessage suitable as marketing software as well as marketing automation software.

Marketing automation can have different objectives. Nextmessage combines the 6 main goals of marketing automation. We call them our use cases.

• Onboarding: every new customer offers an opportunity to build a long-term relationship. After all, enticing an existing customer to a new purchase is easier than recruiting a new customer. Therefore, make sure that the customer really gets to know the story behind your brand.
• Additional sales: every new purchase is interesting, because it provides more opportunities for additional sales. With Nextmessage you automatically send customers relevant related purchases based on previous purchases. With Nextmessage you really make a difference in relevance.
• Customer retention: you have a new customer, of course you want to keep that customer active for as long as possible. To ensure this, you need to stay relevant. You want to continue to stand out in a continuously growing stream of incentives and other brands.
• Customer reactivation: of course you always want to stay top-of-mind with your customers. This often works with relevant communication, but sometimes a personal reactivation is necessary. Nextmessage identifies these moments and sends customers communication containing relevant products and services or a personal offer.
• Repeat purchases: a buying customer, in a fixed pattern for a longer period of time, provides a sustainable revenue stream for your brand. If a customer no longer follows this fixed pattern, it is important to continue to communicate. With personal memories you really make the difference in relevance.
• Personal offers: Of course, any form of advertising provides more visibility and potentially more new customers and sales. However, in the continuously growing stream of incentives, it is becoming increasingly important to be and remain relevant. With personal offers you really make the difference in relevance.

The best marketing automation software distinguishes itself in simplicity of implementation, easy campaign setup and good reporting. That is why we dare to say that Nextmessage offers the best marketing software when you are looking for marketing automation software for webshops and e-commerce.

Nextmessage combines all the important factors:

• Simple implementation: easily connect your webshop or e-commerce software to Nextmessage. Add the Nextmessage Pixel and get started right away.
• All data: combine all customer, product and order data from your webshop or e-commerce software and add data about website visits. That way you create the perfect target groups for marketing automation.
• Match different channels: set up a customer journey with automatically sent personal e-mails, but also print and SMS messages.
• Sustainable result: continuous ongoing campaigns (marketing automation) ensure sustainable customer relationships and turnover. A stable foundation.

We strive for ROI that fits your goals in the field of marketing automation. In this example we split software and design of our software.

• Software: with Nextmessage we facilitate you with the most relevant options to segment your target group, set up customer journeys, design and send campaigns and the availability of reporting.
• Setup: our marketing automation specialists are ready to help you. They can support you with setting up, furnishing and further development.

Are you curious which goals your brand could achieve? Discuss it with one of our marketing automation specialists.

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There are several aspects that determine the costs of marketing automation. Below you will find a complete overview of the costs and how Nextmessage handles this.

• Initial costs: you pay no connection costs with Nextmessage. Moreover, you can easily link your webshop or e-commerce software to Nextmessage. Choose the standard link with WooCommerce, Magento 2 & Shopify or another option.
• Marketing automation software: Nextmessage is offered as a SaaS solution. You pay a fixed monthly fee, including support and support. The amount you pay depends on the size of your customer base, among other things.

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• Design: composing target groups, customer journeys and campaigns is incredibly easy. This saves time and therefore also costs. With the simple e-mail, print & SMS builder you can easily design an e-mail, flyer, brochure or SMS and fill it with the right content, for example the most relevant products per individual customer.
• Test and send: test campaigns when it suits you. Then plan the campaign at the most relevant time. If you work with a customer journey, the e-mail, print or SMS will automatically be sent at the time of your choice.
• Maintenance and further development: good reporting provides real-time insight into the performance of your campaigns. This makes it easy to see which target groups, customer journeys and campaigns are working, and which need improvement. If you need some help, our marketing automation specialists are ready for you.

In short, Nextmessage makes it simple and makes high costs a thing of the past. The continuous nature of marketing automation ensures that you set up the software correctly once and then continue to communicate with your relations.

The success of marketing automation is determined by several factors. The most important factor is relevance, which is almost entirely determined by the layout. There are endless possibilities within Nextmessage to set up marketing automation in the right way and from Nextmessage support is available to be able to arrange this. Our marketing automation specialists are ready to help you with this.

Start now, schedule a free demo or  contact us

Yes, our marketing automation specialists are ready to help you. Nextmessage includes support and support. Curious about the benefits for your company, plan a free demo without obligation. Easily schedule a demo yourself via the open online agenda.

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